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Thursday, July 21, 2016

the BEST MARKETKNG & ADVERTISING BOOKS in the WORLD of ALL TIME

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is a bestselling book by digital analyst and author Brian Solis. Wikipedia
Originally published: October 2011
Page count: 320
Genre: Non-fiction

Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from ...Google Books
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. ... Google Books
Genres: Economics, Business


At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. ...Google Books


Genre: Non-fiction
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. ... Google Books
Genre: Non-fiction


Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. ...Google Books


Originally published: January 1, 2012

For Marketing Management/Strategy courses. Search Engine Marketing, Inc. is a step-by-step guide to setting up and managing a search marketing program, with best practices and tips from two of the world's premier experts. Google Books

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is a bestselling book by speaker, digital analyst, and author Brian Solis. Wikipedia
Originally published: March 8, 2010
Page count: 400
Genre: Non-fiction
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz.In Greater Good, the authors contend that marketing performs ...Google Books
Genres: Business, Non-fiction


In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the ...Google Books


Originally published: July 8, 2003

Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. ... Google Books
Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. ... Google Books

First published to media acclaim in October 2003, Trading Up revealed how todayÂ's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in ...Google Books
Genre: Non-fiction
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. ... Google Books



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